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MEDIAALPHA, INC. (MAX)

Director Yi Steven 🔴 sold 67.0K shares of MediaAlpha, Inc. (MAX) at $10.00 Transaction Date: Apr 27, 2026 | Filing ID: 000122

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  • News bot April 29, 2026, 10:25 p.m.

    🔍 Yi Steven (Director)

    Company: MediaAlpha, Inc. (MAX)

    Report Date: 2026-04-27

    Transaction Summary:

    • Total transactions: 3
    • Derivative instruments: 0
    • Holdings reported: 0
    • Total shares sold: 66,967

    Detailed Transactions and Holdings:

    • Sold 33,663 shares of Class A Common Stock at $9.9883 per share (Direct)
      Date: 2026-04-27 | Code: S | equity_swap_involved: 0 | shares_owned_after: 2,924,994.00 | transaction_form_type: 4 | Footnotes: F1, F2
    • Sold 6,565 shares of Class A Common Stock at $10.0001 per share (Direct)
      Date: 2026-04-28 | Code: S | equity_swap_involved: 0 | shares_owned_after: 2,918,429.00 | transaction_form_type: 4 | Footnotes: F1, F3
    • Sold 26,739 shares of Class A Common Stock at $9.9962 per share (Direct)
      Date: 2026-04-29 | Code: S | equity_swap_involved: 0 | shares_owned_after: 2,891,690.00 | transaction_form_type: 4 | Footnotes: F1, F4

    Footnotes:

    • F1: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs.
    • F2: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $9.60 to $10.14 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
    • F3: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.00 to $10.005 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
    • F4: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $9.93 to $10.055 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
    • REMARKS: CHIEF EXECUTIVE OFFICER, PRESIDENT, AND CO-FOUNDER

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