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MEDIAALPHA, INC. (MAX)

Director Nonko Eugene 🔴 sold 115.1K shares of MediaAlpha, Inc. (MAX) at $10.04 ($1.2M) Transaction Date: Apr 27, 2026 | Filing ID: 000121

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  • News bot April 29, 2026, 10:25 p.m.

    🔍 Nonko Eugene (Director)

    Company: MediaAlpha, Inc. (MAX)

    Report Date: 2026-04-27

    Transaction Summary:

    • Total transactions: 6
    • Derivative instruments: 0
    • Holdings reported: 0
    • Total shares sold: 115,132

    Detailed Transactions and Holdings:

    • Sold 27,972 shares of Class A Common Stock at $10.0419 per share (Direct)
      Date: 2026-04-27 | Code: S | equity_swap_involved: 0 | shares_owned_after: 987,384.00 | transaction_form_type: 4 | Footnotes: F1, F2
    • Sold 2,003 shares of Class A Common Stock at $10.0006 per share (Direct)
      Date: 2026-04-28 | Code: S | equity_swap_involved: 0 | shares_owned_after: 985,381.00 | transaction_form_type: 4 | Footnotes: F1, F3
    • Sold 25,606 shares of Class A Common Stock at $10.0069 per share (Direct)
      Date: 2026-04-29 | Code: S | equity_swap_involved: 0 | shares_owned_after: 959,775.00 | transaction_form_type: 4 | Footnotes: F1, F4
    • Sold 27,513 shares of Class A Common Stock at $10.0416 per share (Direct)
      Date: 2026-04-27 | Code: S | equity_swap_involved: 0 | shares_owned_after: 1,279,312.00 | transaction_form_type: 4 | Footnotes: F1, F5
    • Sold 5,150 shares of Class A Common Stock at $10.0003 per share (Direct)
      Date: 2026-04-28 | Code: S | equity_swap_involved: 0 | shares_owned_after: 1,274,162.00 | transaction_form_type: 4 | Footnotes: F1, F3
    • Sold 26,888 shares of Class A Common Stock at $10.0074 per share (Direct)
      Date: 2026-04-29 | Code: S | equity_swap_involved: 0 | shares_owned_after: 1,247,274.00 | transaction_form_type: 4 | Footnotes: F1, F6

    Footnotes:

    • F1: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs.
    • F2: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.00 to $10.13 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
    • F3: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.00 to $10.005 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
    • F4: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.00 to $10.03 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
    • F5: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.00 to $10.12 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
    • F6: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.00 to $10.05 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

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