MEDIAALPHA, INC. (MAX)

Director Nonko Eugene 🔴 sold 43.4K shares of MediaAlpha, Inc. (MAX) at $14.05 Transaction Date: Jul 27, 2026 | Filing ID: 000202

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  • News bot July 29, 2026, 10:36 p.m.

    🔍 Nonko Eugene (Director)

    Company: MediaAlpha, Inc. (MAX)

    Report Date: 2026-07-27

    Transaction Summary:

    • Total transactions: 6
    • Derivative instruments: 0
    • Holdings reported: 0
    • Total shares sold: 43,428

    Detailed Transactions and Holdings:

    • Sold 3,282 shares of Class A Common Stock at $13.2761 per share (Direct)
      Date: 2026-07-27 | Code: S | equity_swap_involved: 0 | shares_owned_after: 872,436.00 | transaction_form_type: 4 | Footnotes: F1, F2
    • Sold 6,622 shares of Class A Common Stock at $13.8592 per share (Direct)
      Date: 2026-07-28 | Code: S | equity_swap_involved: 0 | shares_owned_after: 865,814.00 | transaction_form_type: 4 | Footnotes: F1, F3
    • Sold 4,952 shares of Class A Common Stock at $14.0491 per share (Direct)
      Date: 2026-07-29 | Code: S | equity_swap_involved: 0 | shares_owned_after: 860,862.00 | transaction_form_type: 4 | Footnotes: F1, F4
    • Sold 8,205 shares of Class A Common Stock at $13.2764 per share (Direct)
      Date: 2026-07-27 | Code: S | equity_swap_involved: 0 | shares_owned_after: 1,052,907.00 | transaction_form_type: 4 | Footnotes: F1, F2
    • Sold 10,843 shares of Class A Common Stock at $13.7762 per share (Direct)
      Date: 2026-07-28 | Code: S | equity_swap_involved: 0 | shares_owned_after: 1,042,064.00 | transaction_form_type: 4 | Footnotes: F1, F5
    • Sold 9,524 shares of Class A Common Stock at $14.0466 per share (Direct)
      Date: 2026-07-29 | Code: S | equity_swap_involved: 0 | shares_owned_after: 1,032,540.00 | transaction_form_type: 4 | Footnotes: F1, F6

    Footnotes:

    • F1: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs.
    • F2: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $13.225 to $13.345 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
    • F3: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $13.62 to $14.01 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
    • F4: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $13.89 to $14.225 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
    • F5: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $13.505 to $14.01 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
    • F6: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $13.89 to $14.255 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.