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MEDIAALPHA, INC. (MAX)

Director Nonko Eugene 🔴 sold 34.5K shares of MediaAlpha, Inc. (MAX) at $13.23 Transaction Date: Aug 17, 2026 | Filing ID: 000218

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  • News bot Aug. 19, 2026, 9:10 p.m.

    🔍 Nonko Eugene (Director)

    Company: MediaAlpha, Inc. (MAX)

    Report Date: 2026-08-17

    Transaction Summary:

    • Total transactions: 6
    • Derivative instruments: 0
    • Holdings reported: 0
    • Total shares sold: 34,461

    Detailed Transactions and Holdings:

    • Sold 3,282 shares of Class A Common Stock at $12.8205 per share (Direct)
      Date: 2026-08-17 | Code: S | equity_swap_involved: 0 | shares_owned_after: 839,118.00 | transaction_form_type: 4 | Footnotes: F1, F2
    • Sold 3,282 shares of Class A Common Stock at $12.9023 per share (Direct)
      Date: 2026-08-18 | Code: S | equity_swap_involved: 0 | shares_owned_after: 835,836.00 | transaction_form_type: 4 | Footnotes: F1, F3
    • Sold 3,282 shares of Class A Common Stock at $13.1997 per share (Direct)
      Date: 2026-08-19 | Code: S | equity_swap_involved: 0 | shares_owned_after: 832,554.00 | transaction_form_type: 4 | Footnotes: F1, F4
    • Sold 8,205 shares of Class A Common Stock at $12.7798 per share (Direct)
      Date: 2026-08-17 | Code: S | equity_swap_involved: 0 | shares_owned_after: 975,959.00 | transaction_form_type: 4 | Footnotes: F1, F2
    • Sold 8,205 shares of Class A Common Stock at $12.8829 per share (Direct)
      Date: 2026-08-18 | Code: S | equity_swap_involved: 0 | shares_owned_after: 967,754.00 | transaction_form_type: 4 | Footnotes: F1, F5
    • Sold 8,205 shares of Class A Common Stock at $13.2265 per share (Direct)
      Date: 2026-08-19 | Code: S | equity_swap_involved: 0 | shares_owned_after: 959,549.00 | transaction_form_type: 4 | Footnotes: F1, F6

    Footnotes:

    • F1: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs.
    • F2: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.655 to $13.085 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
    • F3: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.58 to $13.025 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
    • F4: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $13.065 to $13.36 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
    • F5: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.59 to $13.03 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
    • F6: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $13.065 to $13.365 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

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